Chuckit! Ultra Ball
Dogs love it!
People love their dogs, and their dogs love the Ultra ball.
The Brief: To create an iconic and recognizable ball that is compatible with the Chuckit! ball launcher to build brand presence in the dog park and in retail space
Sketching front profiles was great for creating lots of iterations, but a ball that looked good from the front could look very strange from another angle. So moving quickly to CAD was critical for the project.
Aside from the easily recognizable variable width stripe, the ball design included a number of other important updates from the standard tennis ball.
