Bread Keeper
I love bread, and this is great for keeping it fresh.
The brief: Improve the function and usability of the second generation bread keeper by incorporating key insights from online reviews and direct testing.
The two main bodies slide together and apart to match the bread
The logo hides a magnet that holds the cover in place. It also acts as a stabilizing foot for when the cutting board is down.
The lid folds down and becomes a cutting board with alignment dots along the side for even slices.
The handle folds down to minimize airflow and prevent drying.
The handle snaps up to allow fresh bread to cool while minimizing condensation.